MarketingDays

Jewellery social media calendar — November 2026

Jewellery brands have 3 anchor days in November 2026. The highest-value date is Dhanteras on 6 November. Creative for the earliest campaign should be briefed by 22 September. Weeks 1, 3, 4 and 6 have no anchor days: plan evergreen. Plan 21 evergreen posts to hold a 4-per-week schedule.

Anchor days3
Densityhigh0 vs October
Peak day6Dhanteras
Earliest lock22Sep
Evergreen posts21at 4/week

When should jewellery brands start creating Dhanteras content?

Production runway — Dhanteras

BRIEFSep 22CREATIVEOct 7TEASEROct 22LIVENov 645 days of lead timeDhanteras

Dhanteras runs 45 days of lead time. Brief by 22 September 2026 to go live on 6 November.

Which November days matter for jewellery brands?

Anchor days for Jewellery, November 2026, ranked by relevance score
DateObservanceScoreBrief byAlso relevant to
Dhanteras 5 22 Sep Fashion & Apparel, Food & Beverage, Real Estate, Retail & E-commerce
Diwali 5 days 5 24 Sep Beauty & Salon, Fashion & Apparel, Food & Beverage, Real Estate, Retail & E-commerce
Black Friday 4 days 3 18 Oct Beauty & Salon, Education, Fashion & Apparel, Fitness & Wellness, Retail & E-commerce

How many posts do jewellery brands need in November 2026?

Jewellery runs a 4-post-per-week cadence by default. November 2026 spans 6 weeks, so a full schedule needs 24 posts. 3 of those are anchored to an observance, leaving 21 evergreen slots to fill.

Week 1 · 1–1 No anchor day — evergreen slot
Week 2 · 2–8 Dhanteras, Diwali
Week 3 · 9–15 No anchor day — evergreen slot
Week 4 · 16–22 No anchor day — evergreen slot
Week 5 · 23–29 Black Friday
Week 6 · 30–30 No anchor day — evergreen slot

What work starts this month for next month?

These observances fall after November, but their creative lock dates land inside it.

  • Christmas falls 25 December — brief by 15 November (40 days lead)

Content angles and hashtags

Dhanteras 5 6 Nov
  • Muhurat buying window guide
  • Gold coin and bar range
  • Advance-booking scheme

#Dhanteras #DhanterasShopping

Diwali 5 8 Nov
  • Muhurat buying window
  • Bridal collection tease
  • Gifting guide by budget

#Diwali #FestivalOfLights #DiwaliVibes

Black Friday 3 27 Nov

No jewellery-specific angles recorded for Black Friday yet. See the Black Friday page for angles by other industry.

#BlackFriday #BlackFridaySale

Questions about November 2026

How many days matter for jewellery brands in November 2026?
3. MarketingDays counts an observance as an anchor day when it scores 3 or higher for that industry. November 2026 is high density for Jewellery against its annual median of 2.
What is the most important date for jewellery brands in November 2026?
Dhanteras on 6 November. It scores 5 out of 5 for Jewellery. Creative must be briefed by 22 September, 45 days earlier.
Which November campaigns need briefing before November?
3 of 3: Dhanteras by 22 Sep, Diwali by 24 Sep, Black Friday by 18 Oct.
How many posts do jewellery brands need in November 2026?
24 in total at a 4-per-week cadence over 6 weeks. 3 are anchored to observances, leaving 21 evergreen slots.
What needs briefing in November for the following month?
1 campaign. Christmas falls 25 December but its brief is due 15 November, inside November.

The same month for other industries

Jewellery in other months