Retail & E-commerce social media calendar — November 2026
Retail & E-commerce brands have 4 anchor days in November 2026. The highest-value date is Dhanteras on 6 November. Creative for the earliest campaign should be briefed by 22 September. Weeks 1, 4 and 6 have no anchor days: plan evergreen. Plan 32 evergreen posts to hold a 6-per-week schedule.
When should retail and e-commerce brands start creating Dhanteras content?
Production runway — Dhanteras
Dhanteras runs 45 days of lead time. Brief by 22 September 2026 to go live on 6 November.
Which November days matter for retail and e-commerce brands?
| Date | Observance | Score | Brief by | Also relevant to |
|---|---|---|---|---|
| Dhanteras | 5 | 22 Sep | Fashion & Apparel, Food & Beverage, Jewellery, Real Estate | |
| Diwali 5 days | 5 | 24 Sep | Beauty & Salon, Fashion & Apparel, Food & Beverage, Jewellery, Real Estate | |
| Black Friday 4 days | 5 | 18 Oct | Beauty & Salon, Education, Fashion & Apparel, Fitness & Wellness, Jewellery | |
| Children's Day | 4 | 24 Oct | Education, Fashion & Apparel, Food & Beverage |
How many posts do retail and e-commerce brands need in November 2026?
Retail & E-commerce runs a 6-post-per-week cadence by default. November 2026 spans 6 weeks, so a full schedule needs 36 posts. 4 of those are anchored to an observance, leaving 32 evergreen slots to fill.
What work starts this month for next month?
These observances fall after November, but their creative lock dates land inside it.
- Christmas falls 25 December — brief by 15 November (40 days lead)
Content angles and hashtags
Dhanteras 5 6 Nov
- Metal and appliance category push
- Auspicious-purchase framing over discounting
#Dhanteras #DhanterasShopping
Diwali 5 8 Nov
No retail & e-commerce-specific angles recorded for Diwali yet. See the Diwali page for angles by other industry.
#Diwali #FestivalOfLights #DiwaliVibes
Black Friday 5 27 Nov
- Early-access tier for subscribers
- Deal-drop schedule reveal
#BlackFriday #BlackFridaySale
Children's Day 4 14 Nov
No retail & e-commerce-specific angles recorded for Children's Day yet. See the Children's Day page for angles by other industry.
#ChildrensDay #BalDiwas
Questions about November 2026
- How many days matter for retail and e-commerce brands in November 2026?
- 4. MarketingDays counts an observance as an anchor day when it scores 3 or higher for that industry. November 2026 is high density for Retail & E-commerce against its annual median of 2.5.
- What is the most important date for retail and e-commerce brands in November 2026?
- Dhanteras on 6 November. It scores 5 out of 5 for Retail & E-commerce. Creative must be briefed by 22 September, 45 days earlier.
- Which November campaigns need briefing before November?
- 4 of 4: Dhanteras by 22 Sep, Diwali by 24 Sep, Black Friday by 18 Oct, Children's Day by 24 Oct.
- How many posts do retail and e-commerce brands need in November 2026?
- 36 in total at a 6-per-week cadence over 6 weeks. 4 are anchored to observances, leaving 32 evergreen slots.
- What needs briefing in November for the following month?
- 1 campaign. Christmas falls 25 December but its brief is due 15 November, inside November.
The same month for other industries
- Jewellery3 anchor days
- Fashion & Apparel4 anchor days
- Food & Beverage3 anchor days
- Real Estate2 anchor days
- Education2 anchor days
- Fitness & Wellness1 anchor day
- Beauty & Salon2 anchor days
Retail & E-commerce in other months
- Jan 20264 anchor days
- Feb 20261 anchor day
- Mar 20263 anchor days
- Apr 20262 anchor days
- May 20261 anchor day
- Jun 20262 anchor days
- Jul 20260 anchor days
- Aug 20263 anchor days
- Sep 20263 anchor days
- Oct 20263 anchor days
- Dec 20261 anchor day
- Jan 20274 anchor days
- Feb 20271 anchor day
- Mar 20272 anchor days
- Apr 20272 anchor days
- May 20272 anchor days
- Jun 20272 anchor days
- Jul 20270 anchor days
- Aug 20273 anchor days
- Sep 20274 anchor days
- Oct 20274 anchor days
- Nov 20272 anchor days
- Dec 20271 anchor day