Jewellery social media calendar — April 2026
Jewellery brands have 2 anchor days in April 2026. The highest-value date is Akshaya Tritiya on 19 April. Creative for the earliest campaign should be briefed by 5 March. Weeks 1, 2, 4 and 5 have no anchor days: plan evergreen. Plan 18 evergreen posts to hold a 4-per-week schedule.
When should jewellery brands start creating Akshaya Tritiya content?
Production runway — Akshaya Tritiya
Akshaya Tritiya runs 45 days of lead time. Brief by 5 March 2026 to go live on 19 April.
Which April days matter for jewellery brands?
| Date | Observance | Score | Brief by | Also relevant to |
|---|---|---|---|---|
| Akshaya Tritiya | 5 | 5 Mar | Real Estate, Retail & E-commerce | |
| Baisakhi PB/HR/CH/DL | 4 | 19 Mar | Beauty & Salon, Fashion & Apparel, Food & Beverage, Real Estate, Retail & E-commerce |
How many posts do jewellery brands need in April 2026?
Jewellery runs a 4-post-per-week cadence by default. April 2026 spans 5 weeks, so a full schedule needs 20 posts. 2 of those are anchored to an observance, leaving 18 evergreen slots to fill.
What work starts this month for next month?
These observances fall after April, but their creative lock dates land inside it.
- Mother's Day falls 10 May — brief by 10 April (30 days lead)
Content angles and hashtags
Akshaya Tritiya 5 19 Apr
- Gold coin and bar range
- Muhurat timing guide
- Digital gold entry product
#AkshayaTritiya #AkhaTeej
Baisakhi 4 13 Apr
No jewellery-specific angles recorded for Baisakhi yet. See the Baisakhi page for angles by other industry.
#Baisakhi #Vaisakhi
Questions about April 2026
- How many days matter for jewellery brands in April 2026?
- 2. MarketingDays counts an observance as an anchor day when it scores 3 or higher for that industry. April 2026 is normal density for Jewellery against its annual median of 2.
- What is the most important date for jewellery brands in April 2026?
- Akshaya Tritiya on 19 April. It scores 5 out of 5 for Jewellery. Creative must be briefed by 5 March, 45 days earlier.
- Which April campaigns need briefing before April?
- 2 of 2: Akshaya Tritiya by 5 Mar, Baisakhi by 19 Mar.
- How many posts do jewellery brands need in April 2026?
- 20 in total at a 4-per-week cadence over 5 weeks. 2 are anchored to observances, leaving 18 evergreen slots.
- What needs briefing in April for the following month?
- 1 campaign. Mother's Day falls 10 May but its brief is due 10 April, inside April.
The same month for other industries
- Fashion & Apparel1 anchor day
- Food & Beverage2 anchor days
- Real Estate2 anchor days
- Education1 anchor day
- Fitness & Wellness1 anchor day
- Beauty & Salon1 anchor day
- Retail & E-commerce2 anchor days
Jewellery in other months
- Jan 20263 anchor days
- Feb 20261 anchor day
- Mar 20262 anchor days
- May 20261 anchor day
- Jun 20261 anchor day
- Jul 20260 anchor days
- Aug 20262 anchor days
- Sep 20262 anchor days
- Oct 20263 anchor days
- Nov 20263 anchor days
- Dec 20261 anchor day
- Jan 20273 anchor days
- Feb 20271 anchor day
- Mar 20271 anchor day
- Apr 20272 anchor days
- May 20272 anchor days
- Jun 20271 anchor day
- Jul 20270 anchor days
- Aug 20272 anchor days
- Sep 20273 anchor days
- Oct 20274 anchor days
- Nov 20271 anchor day
- Dec 20271 anchor day