Baisakhi 2027 — date, lead time and content angles
Baisakhi falls on Tuesday 13 April 2027. Creative production should begin 25 days earlier, by 19 March. MarketingDays scores Baisakhi highest for Fashion & Apparel, Food & Beverage, Jewellery. Angles and hashtags by industry are listed below.
When should brands start creating Baisakhi content?
Production runway — Baisakhi 2027
Brief by 19 March 2027 to go live on 13 April 2027. That is 25 days of production time.
Which industries does Baisakhi matter for?
| Industry | Score | Anchor day | Calendar |
|---|---|---|---|
| Fashion & Apparel | 4 | Yes | April 2027 |
| Food & Beverage | 4 | Yes | April 2027 |
| Jewellery | 4 | Yes | April 2027 |
| Beauty & Salon | 3 | Yes | April 2027 |
| Real Estate | 3 | Yes | April 2027 |
| Retail & E-commerce | 3 | Yes | April 2027 |
| Education | 2 | No | — |
| Fitness & Wellness | 1 | No | — |
MarketingDays treats an observance as an anchor day for an industry when it scores 3 or higher. Days scoring 1 or 2 are excluded from that industry's calendars entirely. Scoring is explained on the methodology page.
What date is Baisakhi in other years?
| Year | Date | Day | Brief by |
|---|---|---|---|
| 2026 | Monday | 19 Mar | |
| 2027 | Tuesday | 19 Mar | |
| 2028 | Thursday | 19 Mar | |
| 2029 | Friday | 19 Mar | |
| 2030 | Saturday | 19 Mar | |
| 2031 | Sunday | 19 Mar |
Content angles by industry
Fashion & Apparel 4
- Phulkari and regional craft edit
- Harvest-festival colour story
Hashtags
#Baisakhi #Vaisakhi
Where Baisakhi applies
Baisakhi is observed in: PB, HR, CH, DL. Brands operating outside these states should treat it as a regional campaign rather than a national one.
Planning note
Occasionally falls on 14 April. Confirm the year before publishing.
Questions about Baisakhi
- When is Baisakhi 2027?
- Baisakhi 2027 falls on Tuesday 13 April.
- When should brands start creating Baisakhi content?
- By 19 March, which is 25 days before Baisakhi 2027. That is the creative lock date MarketingDays records for this observance.
- Which industries should post about Baisakhi?
- 6 of 8 tracked industries score it 3 or higher: Fashion & Apparel, Food & Beverage, Jewellery, Beauty & Salon, Real Estate, Retail & E-commerce.
- Does Baisakhi fall on the same date every year?
- Yes. Baisakhi falls on 13 April every year. Only the weekday changes, which in 2027 is Tuesday.
- Where in India is Baisakhi observed?
- Baisakhi is recorded for PB, HR, CH, DL. Brands outside these states should treat it as regional.
Sources
- data.gov.in gazetted holidays
- Wikipedia: Vaisakhi
Observance type: festival. Date type: fixed. Gazetted holiday in India. Full sourcing and licensing on the methodology page.