Valentine's Day 2027 — date, lead time and content angles
Valentine's Day falls on Sunday 14 February 2027. Creative production should begin 35 days earlier, by 10 January. MarketingDays scores Valentine's Day highest for Beauty & Salon, Food & Beverage, Jewellery. Angles and hashtags by industry are listed below.
When should brands start creating Valentine's Day content?
Production runway — Valentine's Day 2027
Brief by 10 January 2027 to go live on 14 February 2027. That is 35 days of production time.
Which industries does Valentine's Day matter for?
| Industry | Score | Anchor day | Calendar |
|---|---|---|---|
| Beauty & Salon | 5 | Yes | February 2027 |
| Food & Beverage | 5 | Yes | February 2027 |
| Jewellery | 5 | Yes | February 2027 |
| Fashion & Apparel | 4 | Yes | February 2027 |
| Retail & E-commerce | 4 | Yes | February 2027 |
| Fitness & Wellness | 2 | No | — |
| Education | 1 | No | — |
| Real Estate | 1 | No | — |
MarketingDays treats an observance as an anchor day for an industry when it scores 3 or higher. Days scoring 1 or 2 are excluded from that industry's calendars entirely. Scoring is explained on the methodology page.
What date is Valentine's Day in other years?
| Year | Date | Day | Brief by |
|---|---|---|---|
| 2026 | Saturday | 10 Jan | |
| 2027 | Sunday | 10 Jan | |
| 2028 | Monday | 10 Jan | |
| 2029 | Wednesday | 10 Jan | |
| 2030 | Thursday | 10 Jan | |
| 2031 | Friday | 10 Jan |
Content angles by industry
Jewellery 5
- Under-budget gifting edit
- First-gift positioning for younger buyers
- Couple-shopping in-store experience
Beauty & Salon 5
- Date-night appointment slots
- Couple package
Food & Beverage 5
- Two-person set menu
- Dessert-led limited range
Hashtags
#ValentinesDay #ValentinesGift
Planning note
Valentine's Week (7-14 Feb) gives eight distinct content hooks, not one. Salon bookings peak 12-13 Feb.
Questions about Valentine's Day
- When is Valentine's Day 2027?
- Valentine's Day 2027 falls on Sunday 14 February.
- When should brands start creating Valentine's Day content?
- By 10 January, which is 35 days before Valentine's Day 2027. That is the creative lock date MarketingDays records for this observance.
- Which industries should post about Valentine's Day?
- 5 of 8 tracked industries score it 3 or higher: Beauty & Salon, Food & Beverage, Jewellery, Fashion & Apparel, Retail & E-commerce.
- Does Valentine's Day fall on the same date every year?
- Yes. Valentine's Day falls on 14 February every year. Only the weekday changes, which in 2027 is Sunday.
Sources
- Wikipedia: Valentine's Day
Observance type: international. Date type: fixed. Full sourcing and licensing on the methodology page.