Makar Sankranti 2027 — date, lead time and content angles
Makar Sankranti falls on Thursday 14 January 2027. Creative production should begin 25 days earlier, by 20 December. MarketingDays scores Makar Sankranti highest for Food & Beverage, Fashion & Apparel, Jewellery. Angles and hashtags by industry are listed below.
When should brands start creating Makar Sankranti content?
Production runway — Makar Sankranti 2027
Brief by 20 December 2026 to go live on 14 January 2027. That is 25 days of production time.
Which industries does Makar Sankranti matter for?
| Industry | Score | Anchor day | Calendar |
|---|---|---|---|
| Food & Beverage | 5 | Yes | January 2027 |
| Fashion & Apparel | 3 | Yes | January 2027 |
| Jewellery | 3 | Yes | January 2027 |
| Retail & E-commerce | 3 | Yes | January 2027 |
| Beauty & Salon | 2 | No | — |
| Education | 2 | No | — |
| Fitness & Wellness | 2 | No | — |
| Real Estate | 2 | No | — |
MarketingDays treats an observance as an anchor day for an industry when it scores 3 or higher. Days scoring 1 or 2 are excluded from that industry's calendars entirely. Scoring is explained on the methodology page.
What date is Makar Sankranti in other years?
| Year | Date | Day | Brief by |
|---|---|---|---|
| 2026 | Wednesday | 20 Dec | |
| 2027 | Thursday | 20 Dec | |
| 2028 | Friday | 20 Dec | |
| 2029 | Sunday | 20 Dec | |
| 2030 | Monday | 20 Dec | |
| 2031 | Tuesday | 20 Dec |
Content angles by industry
Food & Beverage 5
- Til and gur product range
- Regional sweet variations by state
- Winter ingredient storytelling
Hashtags
#MakarSankranti #Uttarayan #KiteFestival
Planning note
Solar festival, effectively fixed. Kite imagery is heavily used in Gujarat and Rajasthan.
Questions about Makar Sankranti
- When is Makar Sankranti 2027?
- Makar Sankranti 2027 falls on Thursday 14 January.
- When should brands start creating Makar Sankranti content?
- By 20 December, which is 25 days before Makar Sankranti 2027. That is the creative lock date MarketingDays records for this observance.
- Which industries should post about Makar Sankranti?
- 4 of 8 tracked industries score it 3 or higher: Food & Beverage, Fashion & Apparel, Jewellery, Retail & E-commerce.
- Does Makar Sankranti fall on the same date every year?
- Yes. Makar Sankranti falls on 14 January every year. Only the weekday changes, which in 2027 is Thursday.
Sources
- data.gov.in gazetted holidays
- Wikipedia: Makar Sankranti
Observance type: festival. Date type: fixed. Gazetted holiday in India. Full sourcing and licensing on the methodology page.