Dussehra 2027 — date, lead time and content angles
Dussehra falls on Saturday 9 October 2027. Creative production should begin 40 days earlier, by 30 August. MarketingDays scores Dussehra highest for Jewellery, Real Estate, Retail & E-commerce. Angles and hashtags by industry are listed below.
When should brands start creating Dussehra content?
Production runway — Dussehra 2027
Brief by 30 August 2027 to go live on 9 October 2027. That is 40 days of production time.
Which industries does Dussehra matter for?
| Industry | Score | Anchor day | Calendar |
|---|---|---|---|
| Jewellery | 5 | Yes | October 2027 |
| Real Estate | 5 | Yes | October 2027 |
| Retail & E-commerce | 5 | Yes | October 2027 |
| Fashion & Apparel | 4 | Yes | October 2027 |
| Food & Beverage | 4 | Yes | October 2027 |
| Beauty & Salon | 3 | Yes | October 2027 |
| Education | 2 | No | — |
| Fitness & Wellness | 1 | No | — |
MarketingDays treats an observance as an anchor day for an industry when it scores 3 or higher. Days scoring 1 or 2 are excluded from that industry's calendars entirely. Scoring is explained on the methodology page.
What date is Dussehra in other years?
| Year | Date | Day | Brief by |
|---|---|---|---|
| 2026 | Tuesday | 10 Sep | |
| 2027 | Saturday | 30 Aug | |
| 2028 | Not yet recorded | — | — |
| 2029 | Not yet recorded | — | — |
| 2030 | Not yet recorded | — | — |
| 2031 | Not yet recorded | — | — |
Dussehra follows a lunar calendar, so its Gregorian date shifts each year. MarketingDays records published dates rather than computing them.
Content angles by industry
Real Estate 5
- Auspicious possession handover
- Festive booking window opens
Jewellery 5
- Vehicle and asset purchase pairing
- Pre-Diwali collection preview
Hashtags
#Dussehra #Vijayadashami
Planning note
Traditionally auspicious for new purchases and ventures. Strong for real estate and high-value retail.
Questions about Dussehra
- When is Dussehra 2027?
- Dussehra 2027 falls on Saturday 9 October.
- When should brands start creating Dussehra content?
- By 30 August, which is 40 days before Dussehra 2027. That is the creative lock date MarketingDays records for this observance.
- Which industries should post about Dussehra?
- 6 of 8 tracked industries score it 3 or higher: Jewellery, Real Estate, Retail & E-commerce, Fashion & Apparel, Food & Beverage, Beauty & Salon.
- Does Dussehra fall on the same date every year?
- No. Dussehra follows a lunar calendar and shifts against the Gregorian year. MarketingDays records 2 published dates for this observance.
Sources
- data.gov.in gazetted holidays
Observance type: festival. Date type: lunar. Gazetted holiday in India. Full sourcing and licensing on the methodology page.